Tally

Tally is a modern form builder founded in 2020 by Marie Martens and Filip Minev in Belgium. It has quickly gained popularity as a generous free alternative to Typeform and other form platforms. Tally's core philosophy is that form creation should be as simple as writing a document — its editor works like Notion, where you type questions in a free-form block-based interface rather than dragging and dropping components into rigid layouts. The platform has attracted tens of thousands of users by offering unlimited forms and unlimited responses on its free plan, a rarity in the form builder market.

Notion-Like Form Editor

Tally's editor breaks from the traditional form builder paradigm. Instead of configuring fields through modals and property panels, you simply type. Press "/" to insert a question block, add text, images, or videos between questions, and organize everything as naturally as writing a document. This approach makes form creation remarkably fast — most users can build a complete form in under five minutes. The editor supports 20+ input types including file uploads, signatures, rating scales, payment fields, and matrix questions. You can also embed Tally forms within Notion pages, creating a seamless workflow for Notion-centric teams.

Conditional Logic and Calculations

Despite its simplicity, Tally supports sophisticated conditional logic. You can show or hide questions based on previous answers, create branching paths, and redirect respondents to different thank-you pages. The calculator feature lets you assign values to answer options and compute scores, totals, or custom formulas — useful for quizzes, pricing calculators, and assessment forms. These features are available on the free plan, which is a significant advantage over competitors that gate logic behind paid tiers.

Customization and Embedding

Tally forms can be embedded as inline elements, popups, or full-page takeovers. The free plan includes basic branding removal (Tally watermark can be removed on Pro), custom cover images, and color theming. Pro users get access to custom domains, custom CSS, and the ability to use their own fonts. The forms are responsive by default and load quickly, which contributes to strong completion rates on mobile devices.

Integrations and Automation

Tally connects with popular tools through native integrations and webhooks. Direct integrations include Google Sheets, Notion, Airtable, Slack, and email notifications. For more complex workflows, Tally connects with Zapier and Make (formerly Integromat), opening up thousands of possible automation routes. Each form submission can trigger webhook calls to custom endpoints, making Tally viable for developers building custom data pipelines.

Pricing and Value Proposition

Tally's free plan is remarkably generous: unlimited forms, unlimited submissions, conditional logic, calculator fields, and most integrations at no cost. The Pro plan at $29/month adds custom domains, CSS customization, file upload storage increases, team collaboration, and Tally branding removal. This pricing structure makes Tally one of the best value propositions in the form builder market, especially for startups and small businesses that need professional forms without per-response fees.